UDYANAM franchise retailing

The retailing strategy of KHDP has evolved out of the need to develop forward linkages and thereby add value to the produce of project farmers. Experiences indicate that retailing of fruits and vegetables is a more profitable business when it is with low investment and low overheads The retail structure of KHDP is not an organisation by itself but a number of independent profit oriented franchise business units, organised on the basis of self help.

What does KHDP franchise - UDYANAM?  KHDP must develop a brand or shop image to be a successful franchiser. Branded fruit and vegetable commodities are very few and have not been able to make a significant entry into the market. The approach therefore is to develop a retail shop identity under the name UDYANAM The unique selling propositions of the retail chain are Transparency in prices: Prices displayed in the shop Transparent and accurate weighing Improved hygiene and Post Harvest Handling techniques Ability to purchase quantities to the choice of consumers Processed fruits and vegetables included in the product range Better services such as home delivery Want to be an UDYANAM  franchisee? Contact Marketing Unit KHDP, PDR Bhavan, Foreshore Road, Cochin-16 Tel (0484) 363941, 371055, 371056 E-mail [email protected]

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