MARKET INFORMATION CENTRE

The Market Information Centre's (MIC) overall long term objective is to provide vital market information to the participating fruit and vegetable farmers of KHDP and to the horticulture sector as a whole.

• Collects and provides market prices and arrival data from major consumption markets in Kerala and neighboring out-of-state markets
• Information is then made available to farmers through print and broadcast media.
• Envisaged as the primary source of market information on horticultural produce in Kerala.

 Specific objectives

•  Collection and analysis of prices and arrivals of fruits & vegetables
•  Dissemination of market information through different media
•  Conduct specific market studies to generate information useful to farmers

 MIC service is based on: Daily wholesale & retail prices and arrivals of 36 vegetables and 3 major fruits from 12 wholesale markets in Kerala and 5 out of state wholesale markets.

 Beneficiaries

The Market Information Centre provides vital market information on a daily basis to KHDP farmers, the farming community as a whole, wholesale traders, retailers, and consumers.

Output Generated

•  Broadcasting of daily market prices through AIR
•  Publishing daily price information in the major newspapers
•  Weekly market summary reports to AIR and Newspapers
•  Weekly market trend to all Karshaka Vipanis